Alignment of linguistic information and visual representation of the linguistic landscape of the Toba caldera geosite

Abstract

This study examines the linguistic landscape of the Toba Caldera Geosite in Indonesia, exploring how language and visual components in public signage work together to create meaning and reflect Indonesian language policies. This investigation addresses a critical gap in existing research by analyzing how language choices and visual elements contribute to a cohesive visitor experience in a multilingual setting. The Toba Caldera Geosite, a location of significant cultural and geological importance, serves as a compelling case study due to its diverse linguistic landscape and its efforts to balance national identity with local culture preservation. Employing a mixed-methods approach that incorporates virtual exploration, field investigation, and interviews, this research analyzes various types of signage—including informational signs, directional signs, and advertisements—from tourist destinations around the caldera. Findings reveal a balanced multilingual approach, with Indonesian predominantly used for place names, Batak language featuring prominently in culturally significant locations, and English strategically employed to attract international tourists. This approach aligns with Indonesia's commitment to promoting national identity, preserving local culture, and encouraging international tourism. Ultimately, this study emphasizes the importance of considering both linguistic and visual elements in signage to cultivate a rich and meaningful experience for diverse visitors, contributing valuable insights into effective language policies and sustainable tourism development within multilingual contexts.