Interpreting the alignment between linguistic and visual meanings in the linguistic landscape of the Toba caldera geosite
DOI:
https://doi.org/10.17509/rr25xy25Keywords:
Linguistic Information Alignment, Linguistic Landscape, Visual RepresentationAbstract
This study examines the linguistic landscape of the Toba Caldera Geosite in Indonesia, exploring how language and visual components in public signage work together to create meanings and reflect Indonesian language policies. This investigation addresses a critical gap in existing research by interpreting how language choices and visual elements contribute to a cohesive visitor experience in a multilingual setting. The Toba Caldera Geosite, a location of significant cultural and geological importance, serves as a compelling case study due to its diverse linguistic landscape and its efforts to balance national identity with the preservation of local culture. Employing a mixed-methods approach that incorporates virtual exploration, field investigation, and interviews, this research analyzed various types of signage, including informational signs, directional signs, and advertisements, from tourist destinations around the caldera. Findings reveal a balanced multilingual approach: Indonesian predominates for place names, Batak is prominently featured in culturally significant locations, and English is strategically used to attract international tourists. This approach aligns with Indonesia’s commitment to promoting national identity, preserving local culture, and encouraging international tourism. This study highlights the role of signage in creating a rich, meaningful experience for diverse visitors, offering valuable insights into effective language policies and sustainable tourism development in multilingual contexts.
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Copyright (c) 2025 Dadang Sunendar, Robert Sibarani, Eva Tuckyta Sari Sujatna, Ifan Wicaksana Siregar, Cepri Maulana, Defri Elias Simatupang (Author)
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